Lena Nordin has more than 25 years of HR experience. She has lived and worked in 7 different countries. She joined Betsson Group in October 2017 as Chief HR Officer and is based in the HQ in Malta. She is responsible for developing and implementing Betsson Group's human capital strategy that is aligned with the Group's business objectives and its constantly evolving requirements. In her role, Lena provides leadership to all human resources personnel globally across Betsson Group's seven locations which together employ almost 1,700 professionals from more than 60 different nationalities. 75% of the global workforce are Millennials. Prior to joining Betsson Group, Lena worked in various senior HR positions at Baxter, Gambro, and Ericsson. She has a strong background in talent management in global tech companies and has experience across the full spectrum of the HR discipline, including organizational design, employee engagement, and company culture.

From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 11 jurisdictions, Betsson has come a long way. Today, we are a multi-national company employing some 1,700 people from 50 nationalities in 10 locations across Europe. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta'​ Xbiex, Malta. We usually refer to the operational subsidiaries as "Betsson Group"​. Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in eleven countries in Europe and Central Asia. The business model is to offer gaming under multiple brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.