Andreea is a Principal Talent Acquisition Partner with 14+ years in specialist talent roles and the Founder of Talent Crunch - Berlin.
Andreea won 2 Global TA Innovation awards with Zalando and Wayfair, led the talent acquisition foundation design and implementation for Wayfair’s Tech Hub in India, the revamp for Zalando’s Product Management job family & interviewing processes, and launched Internal Mobility and Training programs.

Passionate about career development and hiring excellence, Andreea shares her insights through her website, social media, and at various conferences, through podcasts, and articles. Beyond work, Andreea’s into DYI, cars (a soft spot for Audis’), architecture, music, dance, or painting.

Talent Crunch is a dynamic and inclusive community designed to address the evolving challenges faced by talent professionals. Founded in Berlin and growing across the DACH region, our mission is to help the talent professionals connect, grow, and elevate their level of excellence by being part of our community. We are creating an inclusive and safe, non-commercial space for local talent professionals and enthusiasts to connect, exchange, and share knowledge. We promote and manage both digital and in-person community spaces, fostering knowledge exchange, learning opportunities, and networking through a series of events and meetups. 📌We address the key challenges talent professionals face today: 1. Isolation in the talent space: existing networks are often too broad or shallow, leaving us without the focused, peer-driven support we need. 2. Lack of actionable insights: industry events often miss practical, hands-on solutions to real talent challenges. We have the Blue-Horn Events. 3. Limited relevant connection: we observed a gap in structured support for junior professionals and strategic peer discussions for senior leaders. 4. Superficial networking: going beyond surface-level connections that often don’t lead to lasting relationships or collaboration. 5. Commercial focus of existing communities: pro-bono, we do not prioritise profit over genuine knowledge exchange and growth. Values: Inclusivity, Shared Growth, Practical Impact, Innovation, Purpose-driven Collaboration