James Cuthbertson is the CRO of Relative Insight. An innovator in text analytics, James helped to grow Relative Insight from its true start-up phase into a pioneer of text analysis servicing global clients such as Delta, PWC, Nespresso and Comcast.

With over 14 years-experience in the early stage technology market, James has grown, and developed sales and marketing functions focused on products in people and consumer analytics, customer experience and digital marketing.

James recently left London to relocate to the wild Kent countryside alongside his wife, and their ever-expanding menagerie of cats, dogs, chickens, tomatoes and babies.

Relative Insight is a comparative text analytics software that helps organisations generate actionable insights from text data. Its platform combines AI-powered natural language processing with advanced comparative linguistics to analyze, quantify and visualize any source of text data. This helps brands, agencies and organizations across multiple sectors derive an enhanced contextual understanding of target audiences, employees, competitors and trends. The tool’s unique comparative methodology quantifies which topics, words, phrases, grammar and emotions are more prominent in text data sets, helping people to understand - not only what different groups are saying, but why.