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CO-LOCATED EVENTS

Speaker

Michelle Briffa

Research Intelligence Manager, Ericsson

Data and research professional with a PhD in Neuroscience and over a decade of experience turning complex datasets into actionable insights. Grounded in a neuroscientific background with a deep interest in human behavior—applying this lens to data to better understand how people think, act, and perform across different contexts. Skilled in Python, R, SQL, and advanced statistical methods, with expertise in building predictive models, applying machine learning, and translating behavioral and performance data into strategies that drive measurable impact. Career spans roles across tech, corporate, and academic environments, leading projects in analytics, NLP, and data visualization, while ensuring GDPR-compliant practices and clear communication with stakeholders.
Passionate about applying scientific rigor and analytical innovation to solve real-world challenges. By combining deep technical expertise with strong collaboration and storytelling skills, thrives at the intersection of research, data science, and strategy—helping organizations make smarter, evidence-based decisions.

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Sessions

Workplace by Design–Using People Analytics to Drive Engagement

Case Study

Monday, November 24

03:00 pm - 03:25 pm

Live in Berlin

Less Details

The workplace is more than just a physical space—it’s a driver of collaboration, productivity, and employee engagement. This session explores how people analytics and real estate data together can inform smarter office design, optimize work environments, and create a workforce experience that supports business goals. In this session, you will learn:

  • How people analytics can guide real estate and workspace decisions.
  • What metrics best capture the impact of office changes on behavior and engagement.
  • How HR, IT, and workplace teams can collaborate for stronger outcomes.
  • Ways to connect workspace redesigns to employee needs and business value.
  • How to build a data-backed business case for workplace transformation.
Presentation

How Can Real Estate and People Analytics Shape a More Engaged Workforce?

1 | Challenge your peers

Monday, November 24

04:35 pm - 05:35 pm

Live in Berlin

Less Details

  • How can people analytics inform real estate decisions—and vice versa?
  • What metrics best measure the impact of workspace changes on behavior and engagement?
  • What does cross-functional collaboration between HR, IT, and workplace teams look like in practice?
  • How do we build a business case for office redesigns backed by data and employee needs?
Workshop

Company

Ericsson

http://www.ericsson.com
The future of mobile isn’t on the horizon, it’s happening now. At Ericsson, we’re building the foundation for an open network ecosystem where industries, developers, and enterprises thrive. The convergence of 5G, AI, cloud, and network APIs isn’t just a technological shift; it’s a transformation that is redefining industries and enhancing everyday life. Open, programmable networks are enabling real-time innovation and unlocking new business models across the globe. Imagine a world where developers can dynamically access network capabilities on demand, where enterprises don’t just use connectivity but shape it. This isn’t a distant vision, it’s the ecosystem we’re creating today. Collaboration fuels everything we do. By working across industries, we’re designing a future where connectivity isn’t just seamless. It’s intelligent, programmable, and transformative.
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Colocated with
HR Analytics & AI Europe 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
November 24 – 25, 2025
Location
Hotel Titanic Chaussee
Chausseestraße 30
10115 Berlin
Phone
+49 (0)30 52 10 70 3 0
eMail
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