I am an industrial-organisational psychologist and people analytics leader passionate about transforming HR data into strategic, evidence-based decisions that improve both employee experience and business performance.

With extensive experience in people analytics, I lead global teams and define enterprise-wide analytics strategy for complex, matrix organizations. My work spans business intelligence, data science, and the implementation of AI, creating scalable, global solutions that optimize reporting, enable predictive insights, and support evidence-based management decisions.

I am particularly focused on ensuring that every analytics initiative addresses the change management dimension — because data-driven insights only matter when they translate into action. My goal is to make sure every people-related decision is grounded in sound research and followed by real, measurable impact.
At the intersection of psychology, analytics, and business strategy, I am driven by one mission: to help organizations make smarter, fairer, and more human decisions through data.
My goal is to use people analytics to make workers more satisfied, increase business effectiveness and optimize people-related processes. I deeply believe that people deserve any decision related to them to be grounded in thorough research. I am obsessed with making sure that the change management aspect of every single analytics project is addressed. After the research is done, decisions, actions, and consequences should follow.

Data and research professional with a PhD in Neuroscience and over a decade of experience turning complex datasets into actionable insights. Grounded in a neuroscientific background with a deep interest in human behavior—applying this lens to data to better understand how people think, act, and perform across different contexts. Skilled in Python, R, SQL, and advanced statistical methods, with expertise in building predictive models, applying machine learning, and translating behavioral and performance data into strategies that drive measurable impact. Career spans roles across tech, corporate, and academic environments, leading projects in analytics, NLP, and data visualization, while ensuring GDPR-compliant practices and clear communication with stakeholders.
Passionate about applying scientific rigor and analytical innovation to solve real-world challenges. By combining deep technical expertise with strong collaboration and storytelling skills, thrives at the intersection of research, data science, and strategy—helping organizations make smarter, evidence-based decisions.

Our purpose To create connections that make the unimaginable possible. Our vision A world where limitless connectivity improves lives, redefines business and pioneers a sustainable future. Our values Perseverance, professionalism, respect and integrity. The future is a place for purpose & vision – ours are clear, and we invite partners, customers and consumers to join us in our journey. For a brighter future. For all. Let's #ImaginePossible